The case describes the challenges facing the Ultimate Fighting Championship as a result of regulatory opposition and loss of license to operate. Genesis of the business idea, the subsequent growth and decline UFC described. The case concludes with Lorenzo Fertitta decision whether to invest in the company. "Hide
by George Serafeim, Kyle Welch Source: Harvard Business School 10 pages. Publication Date: July 19, 2011. Prod. #: 112011-PDF-ENG
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