Samit Ghosh, CEO and founder of Ujjivan, one of the main providers of microfinance in Bangalore, wants to grow their business faster and become financially sustainable, but it is struggling with staff fraud, high costs, and how to stay true to the mission Ujjivan on poverty reduction, at the same time appealing to higher-income customers. The case is considered as Ujjivan can grow, looking at issues such as new technologies, diversification of products offered, and how to hire the best employees.
To enhance their effectiveness, color cases should be printed in color. "Hide
on VG Narayanan, Pamela Freed Source: Harvard Business School 21 pages. Publication Date: March 10, 2008. Prod. #: 108057-PDF-ENG
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