Wikia in 2009 was the largest non-profit provider of Internet hosted open source wiki, with over a million daily users. After five years of its existence, the organization supports a wide range of research activities, experiencing both success and failure. With about $ 3 million of cash on hand, Wikia was cash flow positive in 2009, with revenues of approximately $ 4.5 million, providing his time and opportunities to try new things. Some of the company's employees and investors speculated that Wikia should try to expand and sell more aggressive, but the strategic direction should be prioritized? The case presents many issues and trade-offs facing the CEO Gil Penchina as he formulates these priorities. "Hide
by Shane Greenstein, Rebecca Frazzano, Evan Meagher Source: Kellogg School Management 24 pages. Publication Date: 01 December 2009. Prod. #: KEL464-PDF-ENG
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