Trend Micro (A): Responding to a Service Failure Harvard Case Solution & Analysis

Trend Micro, anti-virus protection and Internet content software, accidentally released shortcomings update the template file that turns off your computer. The main impact on users in Japan, where 150,000 customers affected. The press media for answers, and the stock price falls, Eva Chen (CEO) and Akihiko Omikawa (president of Trend Micro Japan) must decide how to respond. "Hide
by Alice M. Tybout Source: Kellogg School of management 2 pages. Publication Date: January 1, 2007. Prod. #: KEL274-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.