TourAmerica negotiating a master contract with the Voyager Inn International (Bethesda) for hotel rooms in 1995, the tourist season. Topics considered include the number of rooms during the peak, average, and off periods, rates, breakfast price and value-added services. While the hotel manager were evaluated based on several criteria, including adjusted daily rates, employment levels, as well as food and beverage profitability, and is also equipped with utility schemes to facilitate trade-offs between criteria, TourAmerica use effective cost per registrant (including intangible assets).) These two approaches make it possible to compare the measurement schemes and to justify the use of useful features. This case is a role-playing game and should be used in conjunction with the "Voyager Inn International" (UV0357).
This Darden study. "Hide
by Dana Clyman, Sherwood C. Frey Source: Darden School of Business 10 pages. Publication Date: November 14, 1994. Prod. #: UV0679-PDF-ENG
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