Toto Ltd. is a global manufacturer of kitchen and bathroom equipment, appliances and other related products. Headquartered in Tokyo, Japan, with a global presence, the company has been a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example is a product called "Washlet," electronic toilet seat with many functions: heating, shower, drying and deodorizing. The case asks students to conduct research on their own estimate of the potential size of the market Washlet product line in Egypt and in the United States. Students are also expected to present the results in class. "Hide
by Ken Matsuno Source: Babson College 4 pages. Publication Date: December 1, 2011. Prod. #: BAB693-PDF-ENG
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