This article explores the central tension in the management - the relationship between customers and innovation. It explores the contrast between the ministry and the creation of clients and addresses sometimes uneasy relationship between the orientation of innovation and customer orientation. From this discussion paper, we develop a model that provides a different paradigm of inclusive strategies that firms used to resolve tensions and explores the dynamics of the process of change for several well-known companies. Finally, the development of managerial implications of the model, with a particular focus on how new technologies are changing the feasibility of alternative policies. "Hide
by Pierre R. Burton, James M. Hulbert, Leyland Pitt Source: California Management Review 23 pages. Publication Date: 01 Oct 1999. Prod. #: CMR160-PDF-ENG
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