In the follow-up in the event of the same name, this case shows the results after running the car for $ 2,500 Tata. Students learn about the progress of Tata, price, location, segment, targeting and positioning in marketing "the world's cheapest car." This case series is effective for the MBA, students, pupils and executive study of market segmentation, pricing, cannibalization risk, pricing and breakeven sales in the face of various price and cost scenarios. Tata have to choose the right marketing strategy? Is Nano is an evolution or a revolution in automotive marketing? "Hide
by Paul W. Farris, Rajkumar Venkatesan Source: Darden School of Business 2 pages. Publication Date: May 20, 2011. Prod. #: UV5765-PDF-ENG
Related Case Solutions & Analyses:
Seventh Generation: The Marketside Offer
Brighter Smiles for the Masses–Colgate vs. P&G
Star India and the Indian Television Industry
Proteome Systems Limited: The First Five Years
Beverly Stern: Retail Executive
Seeking Sustainability: Neighborhood Housing Services of Chicago Faces Financial Challenge
Firmwide 360-degree Performance Evaluation Process at Morgan Stanley
Phase Two: The Pharmaceutical Industry Responds to AIDS
Owens & Minor Inc. (A)
Marketing Management
