In April 2012, the director of marketing for Pepsi Beverages Canada evaluated the launching strategies for the year's version of what had been called the Pepsi Challenge. Currently called a Coke versus Pepsi conflict was consistently challenging, the Pepsi Supreme Flavor Challenge, the aims of the campaign were quite competitive and certain.
The originality for summer 2012 was the prominence on social media, and the communication among the social networking and the Ultimate Taste Challenge. Moreover, the Millenials were being targeted by the advertising manager as a target market segment. These consumers were a notoriously difficult group to market to.
PUBLICATION DATE: June 18, 2012 PRODUCT #: W12437-PDF-ENG
The Pepsi Ultimate Taste Challenge 2012 Social Enough Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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