Clorox Company must decide on a marketing strategy in the future for their three established brands, Brita, Burt's Bees and Green Works. These brands had fared differently in the past 3 years, and each represents several activities heading into 2011. Management also needs to assess the role played by established brands in the overall strategy of corporate responsibility Clorox and consequences they have for other brands (such as Clorox Bleach, 409, and Hidden Valley). The company has created aggressive financial targets in the light of his coming century in 2013. Students should assess whether sustainability is a strong trend, which should include Clorox for future growth, and focusing on its core brands, which now account for 90% of sales, is the best approach. "Hide
by Elie Ofek, Lauren Barley Source: Harvard Business School 27 pages. Publication Date: July 27, 2011. Prod. #: 512009-PDF-ENG
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