The Aquaculture Industry in the Philippines: Creating Social Values at Marina Gana Vida Harvard Case Solution & Analysis

In February 2007, Jonah began Nobleza Marina Ghana Vida ("MGV") in coastal Davao in the Philippines, which has historically been home to many fishermen living in poverty. MGV sold hatchery-bred fish fry seeds, fresh fish and fish products packed in its own processing plant. MGV basic social purpose is to help the poor living in the area through work or business opportunities, so that one day they could raise their families out of poverty. Since 2009, the MGV were gradually meet their social, environmental and economic goals. It provided direct and indirect employment for many poor families. Nobleza face conflicting goals when he tried to increase production MGV author. Does it need to replace women workers with machines that could produce more cans of fish processed in a day? Without significant business, he would have trouble proving its successful business model for those who would be willing to provide much needed funds for the MGV. What could he do to balance their philanthropic and business goals in social enterprises such as MGV? "Hide
by Ali Farhoomand, Shiu Kau Wong Source: University of Hong Kong, 15 pages. Publication Date: June 21, 2012. Prod. #: HKU980-PDF-ENG

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