Senior executives at American Express reviewing marketing strategy on the charge and credit cards in the United States. Various options exist for the growth of the students to consider the inclusion of further penetration of existing markets and open new markets. Historical background information in the event that allows teachers to analyze phase strategy card American Express over the past fifty years.
This event is accompanied by a short video for Premium Teachers to show in class. To view the video, or to show the students, click on the video icon. "Hide
by John A. Quelch, Jacquie Labatt-Randle Source: Harvard Business School 23 pages. Publication Date: September 19, 2008. Prod. #: 509027-PDF-ENG
Related Case Solutions & Analyses:
Strategies to Prevent Economic Recessions from Causing Business Failure
Mini Law School
Apple Stores
Clique Pens: The Writing Implements Division of U.S. Home
La Hacienda Del Sol
Current Marketing Strategy
By-the-Sea Biscuit Company: A Decision in New Venture Analysis
High Noon at Universal Pipe: Sell Out or Risk Everything?
Negotiating the Path of Abraham
CCM Hockey: The Re-Launch of the U+ Pro Skate
