Tetra Pack Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Initiatives that could be taken by Tetra Pack

Tetra pack can establish partnerships with more private players like Ramky Group to assist in waste management efforts such as sorting waste and recycling. It would increase the quantity available for manufacturers who are dependent on recycled paper. The government should be asked to impose regulations of separating wet waste from dry waste so that more and more Tetra pack cartons can be recycled.

Advertising could be used to make commercial and business establishments aware about the adverse effects of burning the cartons and should be encouraged to store as many carton as possible.

They can also sponsor award shows such as Film Fare awards and sporting events such the T20 World Cups to be held in 2016 and the Indian Cricket Premier League to spread the importance of the recycling process. University students can be asked to hold programs showing the importance of Environmental friendly processes for India and its people.

Non Profit Organizations

Non Profit can work as a catalyst to speed up the process of achieving the objective of Tetra pack. The partnerships with RU Recycling and The Energy and the Resources Institute have added further credibility to the efforts of Tetra pack and improve its brand and corporate image. Non-profit organizations assist firms without any commercial advantage to them. The relationship should be based on mutual trust. They should have same objectives and the ways to achieve them should be agreed in advance.

However, sometimes these partnerships fail. Both the organizations may have different culture and the way of doing things which may not allow them to get together resulting in break up. On the other hand, when an organization employs more than one NGO for the same purpose, one of them may feel less important and the partnership would break-up again.

Horizontal Model

The success of horizontal model depends on the resources available to the partners involved in the relationship. Shaikh may not benefit to a larger extent as compared to NGOs, however he can use his connections amongst scrap dealers to collect cartons as soon as possible which can then be provided to recyclers like Daman Ganga to satisfy its requirement.

However, if other scrap dealers join hands with Tetra pack, it would be able to make a considerable difference to the environment and leads to effective management. The entire value chain of waste management would be utilized to achieve the purpose of being a environmentally friendly community in India.Tetra Pack Case Solution

Implementation program for the future

Tetra pack should use its environmental approach as a core competitive advantage as opposed to its competitors to develop a brand image for its business. Aggressive advertising should be followed to promote its packaging and the advantages to the environment must be shown. The strategy must be designed considering the impact on the environment and the services of any business would be rejected if it is not an environmentally friendly firm..........................

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