Tesco, the supermarket chain, was converted from a third speed retail world leader in the field for the past ten years. This case describes how it was done. Interviews with Tesco to explain the company's approach to understanding customers, motivate employees, changing the Internet and the creation of an international strategy. "Hide
by David E. Bell Source: Harvard Business School 20 pages. Publication Date: December 13, 2002. Prod. #: 503036-PDF-ENG
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