Tata Communications: Emerging Markets Growth Strategy Harvard Case Solution & Analysis

The case depicts the assessment of Russia by Tata Communication Limited (TCL) as a new potential market and its second home market approach. In July 2012, the Chief Strategy Officer at TCL had to present his recommendation at the board meeting about the acquisition strategy of TCL  in Russia. The case defines the route followed by TCL in turning into a worldwide challenger from an Indian public sector monopoly in the telecommunication industry, and defines its past acquisition outcomes  and how it invaded into South Africa as a second home market. TCL was considering for a third home market in Russia, and the acquisition of Russian Internet Service Provider (ISP) would might be an opportunity to accomplish its objective. However, the product mix of ISP resembled to TCL’s mix and the target of ISP was business to business (B2B).

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