As a joint-stock insurance company in China, with state enterprises and foreign companies as investors, Taikang Insurance becomes a force in the industry. This will not only compete with the well-established state rivals, but it is also seen as an entrepreneurial upstart. When insurance landscape in China is becoming more and more competitive, Taikang had to be innovative and strategic in its ability to maintain its place as the fourth largest insurer in China. Chairman Chen Dongsheng laid a solid foundation when it started Taikang in 2006, what it will do in the future to include Taikang continue to stand in a crowded field? "Hide
by William C. Kirby, Tracy Yuen Manty Source: Harvard Business School 34 pages. Publication Date: January 30, 2012. Prod. #: 312109-PDF-ENG
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