The case describes how Synnex Technology International Corporation (Synnex) in Taiwan has evolved from a local distributor of electronic components in the global logistics conglomerate of communication and information products between 1985 and 2007. The case analyzes the structure of the distribution channel of electronic products, and explains how Synnex introduced innovative practices to transform his work. Case is designed for MBA students to understand some of the fundamental issues related to the distribution channel design and supply chain management in marketing or logistics management course. "Hide
by Shi-Fen Chen, Lien-Ti Bei Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: December 1, 2008. Prod. # 908A19-PDF-ENG
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