Sustainability at Tetra Pak Harvard Case Solution & Analysis

Sustainability at Tetra Pak

Introduction:

Tetra Pak International (Tetra Pak) offers packaging frameworks for sanitized and aseptically packaged items. The company offers an extensive variety of handling equipments which incorporate evaporators, heat exchangers, aseptic preparing systems, separators, homogenizers, and stream supplies. It does the marketing along with the development of different conveyance supplies, for example film wrappers, cardboard packers and conveyors. The company offers services, for instance mechanization, processing and services related to the environment. Tetra Pak offers its products through a system of marketing work places, deals business locales and preparation plants. Moreover, the company works in various nations including Canada, Finland, Australia, India, Egypt, France, Hungary, the UK, Portugal and the US.

Problem Statement:

Tetra Pak already knows that collecting post consumer cartons (PCC) in India would not be an easy task as it would involve many social and political factors. The company needs to have fully devoted team so that PCC carton can be collected efficiently. In addition to that, the case explores the ways to find the growth in business mainly in India. The company knows that problems are endless but still collecting PCC waste was the top priority of Tetra Pak's India.

Analysis:

Internal Analysis: (Strengths and Weaknesses)

The company is known to be a market leader in the packaged food market with its main focus on the production and manufacturing of products that are supposed to be eco-friendly. In addition to that, the company enjoys the first mover advantage in the recycling business. Further, the company has able to enjoy a healthy relationship with its clients, consumers, suppliers and other stakeholders, as well. Moreover, the company is committed to reducing the Carbon Di Oxide omission from the environment to promote the healthy environment for human beings. Moreover, the company is known to be an innovator in the Aseptic technology along with its worldwide knowledge in the liquid food industry.

Weaknesses of the company include its high dependence on dairy products. Moreover, the company is charging higher prices than its competitors that can be a threat to the business, as well. The company has not made a very strong position in the plastic market yet.

External Analysis: (opportunities and Threats)

The India market has increased its knowledge about the benefits of packaged food items and the trend towards packaged food items like juices and soups are growing in the Indian market. Moreover, the demand for space saving package is also growing. Likewise, the trend towards low cost in terms of packaging is growing too. In addition to all these factors, the company is now facing severe competition from the newly entered in the business that is focused in aggressive market to gain share in the business.

PEST analysis:

Political:

In terms of political analysis, Tetra Pak in any country always follows the rules and regulations made by its own parent company on a very strong basis. In addition to that, the government in India is not very much supportive in terms of bringing and growing knowledge about recycling and reusing of PCC. Moreover, the company has made rules and regulations for recruitment as well as they like to hire individuals who are dedicated and inclined towards the goals and objectives of the company.

Economical:

The company is known to be the largest producer of Aseptic carton packaging in the whole world which made it distinctive in the industry. The company has achieved rapid growth in the Indian market because of the growing trend of consumers about recycling and reusing of wasted products.

Social:

From a social perspective, the company has successfully made its healthy relationships with all the stakeholders of the company. The company is engaged in continuous communication with its stakeholders to make the value chain stronger. The company works closely with its customer's in-house marketing to take advice and suggestions from the customers..................

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