UNILEVER TEA (A): REVITALIZING LIPTON’S SUPPLY CHAIN 

UNILEVER TEA (A): REVITALIZING LIPTON’S SUPPLY CHAIN Harvard Case Studies Overview Lipton is one of the leading brands of tea across the globe and it was one of the best brands owned by Pepsi and Unilever while having a wide range of profitable marketplace as compared to other companies. The main leading segments of Lipton […]

VF Brands: Global Supply Chain Strategy 

VF Brands: Global Supply Chain Strategy: Case Studies Introduction: VF is the well-known corporation of high quality attires, footwear and decorations(Adams, 2009). The corporation was founded in 1899, which is operating by today. Highly effective brands are in the corporation’s portfolio. The company was recognized by John Barber and the group of investors. In 1920, […]

Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media 

Traditionally, consumers used the Internet to simply expend content: they read it, they saw it, and they used it to buy services and products. Increasingly, however, consumers are using stages-such as content sharing social networking, blogs, sites, and wikis -to create, modify, share, and discuss Internet content. This symbolizes the social networking phenomenon, which can […]

First Mates Wholesale Boating Supply Company 

Introduction: First Mates Wholesale Boating Supply Company was founded in the late 1970s when the Gulf Coast region of the southern United States was booming. It was founded by three charter fishing boat mates. In the beginning, the company focused on selling deep sea fishing equipments and supplies to numerous charter companies that operated within […]

The Kariba Dam Hydroelectric Energy Project 

Introduction Due to the recent collapse of the Kariba dam at the end of the fiscal year 2014, extensive attention was given to this incident. Hence, the majority of the funding was secured, but there was still the need to attain more funding by the project because of the need to deal with upcoming incidents. […]

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