This case illustrates the difficulties of a small hydroponic produce company trying to achieve breadth and depth of supply for its product.
The business is contemplating going around conventional channels and selling directly to eateries and stores. The economics of the proposition are essential to the case.
Sunnyside Fields case study solution
PUBLICATION DATE: November 27, 2009 PRODUCT #: UV3944-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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