China's huge population and market potential have attracted foreign companies, since the opening of its economy in the late 1970s. Although profit is the position of some foreign companies have improved by 2003, China is still frustrating and unprofitable market for many. The main four major multinationals that have been successful in the Chinese market. Allows for discussion on what it takes to succeed in the Chinese market, as compared with what it takes to succeed in other places, and the challenges and opportunities associated with the leading position in the emerging economies. "Hide
by Michael Enright, Vincent Mak Source: University of Hong Kong, 28 pages. Publication Date: January 7, 2005. Prod. #: HKU360-PDF-ENG
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