Strategic Leadership at Coca-Cola: The Real Thing Harvard Case Solution & Analysis

Muhtar Kent has just been appointed to the position of General Director at Coca-Cola. He reflects on the past, the company's management, in particular, the success of Coca-Cola enjoyed during Robert Goizueta's leadership. Managers who follow Goizueta was not able to have a positive impact on the share price. When his promotion was announced, Kent said he has no immediate plans to change any leadership positions, but some fine tuning may be needed. "Hide
on W. Glenn Rowe, Suhaib Riaz Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: October 16, 2008. Prod. #: 908M40-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.