Having invested $ 9 million in venture capital, financial cake did not reach critical mass. In early 2010 Cake assets were sold and the company was dissolved. Founded in 2006 in San Francisco Internet company allow users to control their investments and communicate with each other on their strategies for the portfolio. The case describes the key decisions taken founder and CEO Steve Carpenter, including several "turns" - shifts in business models, regulations and policies -. Team made a cake in response to market feedback "Hide
by Thomas R. Eisenmann, Alison Berkley Wagonfeld Source: Harvard Business School 29 pages. Publication Date: December 13, 2010. Prod. #: 811041-PDF-ENG
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