This case highlights entrepreneur Tom Wilson's dilemma: he must determine the best way to expand his adult sport Springy Fields and recreation company. After the economic consequences of 9/11 cost Tom his structural engineering job, he decided to turn his side business of running an Ultimate Frisbee league into summer spring and his full time occupation. Over time, Tom's league grew well and he grown into beach volleyball, soccer, flag football, and dodge ball.
The Internet helped Tom remove the biggest growth roadblock: the time needed to finish administrative and customer-service jobs. Heading in the 2010 season, Tom realized he wanted and had plateaued a brand new growth strategy. Each of the many choices for growth had its own distinctive group of lifestyle consequences and financial risks. The case examines the myriad issues associated with developing a growth strategy that meets with Tom's financial and lifestyle goals.
Springy Fields An Entrepreneur's Dilemma case study solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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