Spreading Happiness: Warm Fuzz Cards Harvard Case Solution & Analysis

In December 2008, her husband and Erica Mills, Craig, were making strategies. They had recently decided to start a family within the next 12 months and were now making conclusions about how to handle their careers as they were about to take this momentous step. Erica had began Warm Fuzz Cards, a Toronto-based greeting card business, just over two years ago in 2006.

The company was growing slowly but profitably. He was really encouraging of Erica's company. Actually, he considered the company could grow much more quickly. Erica, on the other hand, enjoyed her slow growth strategy. Nonetheless, she wasn't sure that she raise a family at exactly the same time and could manage the business as it was presently structured. They were going to need to decide what to do shortly.

They would need time to decide how fast to grow, develop a plan, raise cash, and perhaps hire staff before they in progress their family. This case provide students with an example of an entrepreneurial start-up and an comprehension of: 1) the decision of how quickly to grow 2) the determination of how much and where to invest in an increasing business 3) how management skills, knowledge and tastes can influence decision-making in entrepreneurial/family business enterprises 4) how important cash management is in the premature stage of growth 5) how various phases in the development of a brand new enterprise will dictate the need for the detailed fiscal tracking and management of a business. This case is suitable for a 75-minute opening entrepreneurship course

Spreading Happiness Warm Fuzz Cards case study solution

PUBLICATION DATE: May 28, 2009 PRODUCT #: 909M39-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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