Following its spin-off from one of the world's largest producers ultrasound, Sonosite attempts popularize a new kind of handheld ultrasound. Sonosite must decide if it should be to focus on new markets that will appreciate the portability and ease of use of our products, or if it should develop its proposals so that they appeal to radiologists and cardiologists, the largest buyers of ultrasound systems. "Hide
by Clayton M. Christensen, Jeremy B. Dunn Source: Harvard Business School 19 pages. Publication Date: August 10, 2001. Prod. #: 602056-PDF-ENG
Related Case Solutions & Analyses:
Microsofts Unlimited Potential (B)
Real Property Negotiation Game: Seller Case Las Vegas Pines (A)
PricewaterhouseCoopers KnowledgeCurve and the Spinning Off of PwC Consulting
ATP Private Equity Partners (A): January 2002
Sothebys.com
Telecom Italia Takeover (B)
Tyrell Web Developers Inc. (A)
Halloween Game Proposal
Better Homes and Garden Real Estate
Clermont Cycle Company
