Who has not had a great idea, and thought that it could bring millions? Greg Hurd actually took the idea and developed a bib for babies teachers he called "Snibbie". Case is considered entrepreneurial issues that arose as he introduced his product to market. Heard the case described in the study of experience and progress in the approximation of institutional buyers, attending his first exhibition suppliers, working with suppliers, moving the operation out of his garage and into a warehouse, and is becoming an international company. The fact that his biggest customer has just filed for bankruptcy worries and raises many questions about how it will affect his company. In the case describes the direction he took with regard to private label, working with the bankrupt national network, and further development of its brand by developing additional products. Multimedia items available to enhance the experience. "Hide
by Gerry Yemen, Geraldine R. Henderson, Marian Moore Source: Darden School of Business 10 pages. Publication Date: November 5, 2004. Prod. #: UV2952-PDF-ENG
