Ciba-Geigy large, diversified multinational corporation that transforms itself in the 1990's through the massive structural and cultural changes. The case describes the changes made and the processes used to implement the changes in the portfolio, people and structures. By mid-1994 CIBA assesses how well the conversion was and whether it has gone too far, or not far enough. "Hide
by David J. Collis, Elizabeth Johnson Source: Harvard Business School 23 pages. Publication Date: Mar 03, 1995. Prod. #: 795041-PDF-ENG
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