The creator of Skyhook Wireless, Ted Morgan received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could eventually give Skyhook an anchor customer.
Skyhook's tactic is more accurate than GPS in urban areas and, unlike GPS, it operates inside. Yet, large apparatus manufacturers are unwilling to be the first ones. Skyhook has no customers. Investors and the board are becoming uneasy. Should Ted offer pay him for the user base of Apple, or Steve Jobs a free permit - Or should he insist on a large license fee? The case examine the confrontations confronted by entrepreneurs in developing a technology-based company and in getting market traction against an established standard.
Skyhook Wireless case study solution
PUBLICATION DATE: April 07, 2009 PRODUCT #: 809119-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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