In March 2002, Singapore Airlines (SIA), an internationally recognized quality, profitability and management, faced with the difficult conditions. Dr Cheong Choong Kong, deputy chairman and chief executive, is he and his management committee will respond to the forces of globalization, regulatory restructuring, and the consequences of the terrorist attacks in America and on the airline industry. Their mission: to position airlines for further growth in a globalized industry, while maintaining a lossless record airline. Continuing problems the airline will extend human SIA far beyond the requirements of its previous history. Strategy was the right company for more difficult times ahead, and was the organization of a strong and flexible enough to make it a success? "Hide
by Bruce McKern, Margot Sutherland Source: Stanford Graduate School of Business 59 pages. Publication Date: Mar 08, 2004. Prod. #: IB34-PDF-ENG
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