Simbhaoli Sugar Limited has launched a new system of communication services via Web voice, mobile Internet-based technologies in the countryside for better interaction with the farmers who supply sugarcane SSL plant. The importance of the perceived value of the services to end users, as well as the need to involve all stakeholders in the innovation process of setting described. The critical aspects of the concept of innovative services are used to analyze the issues observed during the pilot implementation of new services Simbhaoli Sugar Limited communication. "Hide
by Murthy VVNS Chebiyyam, KBC Saxena Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: December 04, 2012. Prod. #: W12365-PDF-ENG
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