Signal Vine Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

INTRODUCTION

Signal vine is a well-known entrepreneurial company, which provides text messaging services to various educational institutions in order to remove the communication barriers and problems. The company provides flexibility and comfort ability to its clients in order to communicate effectively.

The company has focused on the educational industry because there are various problems with respect to communication gap between students and teachers, students and administration, teachers and administration, among students and among teachers.

The company has come up with an innovative idea that by using latest technology, these communication barriers can be removed efficiently and effectively. The company provides two way communication services that the students can ask their queries easily through text messages and would be able to receive prompt replies of their queries.

This has improved the overall academic performance of the students as they are able to resolve their queries quickly and easily as well as they are able to receive their class schedules on the timely basis through administration. Thus, this has led students to perform more efficiently and effectively. According to survey’s results, an 11% increase in the matriculation rate, and a 20% rates in the persistent rates has been observed (VINE, n.d)

This has also benefited the educational institutions in a sense that it has increased the overall attendance rates of the students as well as teachers’ punctuality has also been ensured. As a result, this has increased the overall efficiency level of the academic institutions.

Moreover, apart from providing two way communication services, the company also facilitates students with the knowledge of upcoming educational seminars, extracurricular services, promotional seminars, and training sessions. In addition to this, the information regarding financial aid services are also provided to deserving students through text messages. Furthermore, the company also provides coun sellor and advisory services to students, which helps the students in focusing on their studies in a better way.

Thus, the company has earned the satisfaction and confidence of its customers by providing its customers with excellent quality services as well as exceptional customer care services. The top management of the company is considering various strategies in order to enhance the overall growth of the company (.bloomberg., n.d).

CURRENT STRATEGY

The current strategy of the company depicts that the company has focused educational sectors as their target industry as well as the company offers only its services within the country. In addition to this, the company offers a limited number of services by way of text messages only. The top management of the company is making its back breaking efforts to attain an annual growth of 300% in year 1 as well as the company has 11 full time employees, bearing necessary professional skills to compete strongly.

In addition to this, the company has targeted 33% Higher Ed & State customers, 33% College Access Non-Profits, and 33% Research & Other (K-12) customers. The company uses a self-service model and scalable architecture in order to provide its customers with competent and excellent quality services.

Application of This Strategy in the Market

The company uses this text messages communication technology in the educational sectors to allow students to receive prompt messages regarding their courses as well as their class schedules. The company also offers two way communication systems, which allow the students to ask their queries and receive prompt responses of their queries. Moreover, relevant text messages including various data analytic are also sent to the respective students to which such data analytic pertains.

Massively Open Online Courses (MOOC’s)

The company has selected to penetrate into a new market of MOOC’s in which students take online courses to complete their studies. According to the survey, less than 10% of MOOC students complete their course. This provides a massive opportunity for the company as the company would use its services to remind the students about their course completion as well as the company would also allow the administration of MOOC to timely communicate the track record and progress to students in an effective way.Signal Vine Case Solution

The effective communication system would help the students to evaluate their performance in a timely manner as well as this would also enhance their motivational level as they would be communicated the different aspects of completing their courses efficiently and effectively. Moreover, this would also allow them to resolve their queries efficiently and effectively............................

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