Shun Sang (H.K.) Co. Ltd.: Streamlining Logistical Flow Harvard Case Solution & Analysis

Founded by Mr. Tsui Kwok-Choi and his wife, Shun Sang (HK) Co Ltd, the official distributor of Procter & Gamble (P & G) in Hong Kong, has launched a major IT-enabled supply chain management initiative in 1998 to streamline its sales and order fulfillment operations associated with. Then, in 2002, Shun Sang improved water supply chain management to enhance its activities in the future. Benefits that Shun Sang received a reduction of labor and duplicate the work, greater accuracy in order processing and inventory records, more efficient operations inventory, short delivery times, improved customer satisfaction and business growth. Although between 1998 and 2002, Shun Sang managed once to upgrade its ordering system, he was not discouraged. He has successfully rolled out the new system in 2002. Demonstration of small and medium-sized businesses can transform logistics efficiency in a competitive advantage, as well as the importance of quality in it. Allows you to focus on critical success factors of IT-enabled supply chain management systems, typical responses of small and medium-sized businesses to the economic downturn, and the approach of small and medium-sized businesses can take to improve the competitiveness and profitability. "Hide
by Benjamin Yen, Andrew Lee Source: University of Hong Kong, 8 pages. Publication Date: February 15, 2003. Prod. #: HKU279-PDF-ENG

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