Royal Dutch / Shell Group of companies owns an oil platform, Brent Spar in the North Sea. Brent Spar oil storage facility and a tanker loading buoy. He came to the end of its life and was put out of commission in September 1991. After careful study of the environmental impact of various disposal options, Shell concluded that deep water disposal was the safest strategy. German arm of Greenpeace mounted an aggressive campaign against this action, influencing public opinion to the point where Shell has changed his plans and decided to land disposal for removal. "Hide
by Daniel Diermeier Source: Stanford Graduate School of Business 8 pages. Publication Date: September 1, 1996. Prod. #: P19-PDF-ENG
Related Case Solutions & Analyses:
MCI Communications Corp.: Capital Structure Theory A
Cambridge Technology Partners: Corporate Venturing August 1996
Frost Inc. (C)
Micom Caribe (A)
Southland Corp. (C)
Lego: Consolidating Distribution
Gender Wage Gap
An Ethical Approach to Crisis Management
Leadership for Change
AIG and China’s Accession to the WTO
