Business unit of Corning, Serengeti sunglasses, has grown rapidly in its brief 10-year history. Now he has to decide whether to launch a new line of sunglasses and take the industry leader. The company flourished through the design and development of relationships with suppliers, customers, employees, and retail trade. Its leader, Zaki Mystafa, created a beautiful, flexible and responsive organization. The case describes a highly informal Mystafas management style, and his skill in the management of the "up" to his superiors in Corning. "Hide
by David Garvin, Jonathan West Source: Harvard Business School 18 pages. Publication Date: September 13, 1993. Prod. #: 394033-PDF-ENG
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