Rachel Braun Scherl and Mary Wallace Jaensch are advertising advisers for J&J who uncover the opportunity to buy Zestra Laboratories, a South Carolina company which makes a product proven to improve women's sexual health.
The case investigates the process by which diligence was ran by the team, raised financing, and eventually purchased the assets of the business out of bankruptcy. It covers the challenges of altering a retail business model to a hybrid of retail and direct-to-consumer, along with the marketing challenge of connecting with a goal customer about a demand which is not often openly discussed.
Semprae Laboratories case study solution
PUBLICATION DATE: September 02, 2009 PRODUCT #: E351-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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