This note presents and describes a scenario-building, strategic thinking approach developed by Pierre Wack and partners in the Royal / Dutch Shell in 1970 and has helped catapult the company from seventh to second place in its industry. The note defines the contours that have to use it and how it relates to strategic planning, and illustrates it with models and verbal examples. The note is suitable for use in courses in business economics, strategic thinking, business policy and leadership.
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by Lesley Grayson, James G. Clawson Source: Darden School of Business 18 pages. Publication Date: 01 April 1991. Prod. #: UV0539-PDF-ENG
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