Describes the challenges facing Saturn Corp, General Motor's (GM) small car company as it enters a phase of the transfer of knowledge, technology and experience throughout GM. Describes the relevance Saturnization on GM and the ongoing pressure to keep the traditional design work, and vertical integration. Used to demonstrate the extraordinary time and expense required in some circumstances to gain competitive advantage. "Hide
by Anita M. McGahan Source: Harvard Business School 17 pages. Publication Date: September 6, 1998. Prod. #: 799021-PDF-ENG
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