Business ecosystems requires careful orchestration and strategic choice regarding make / buy / partner decisions and membership access. This case examines the strategic and technological issues associated with managing a thriving ecosystem of SAP, communities of users, software vendors, integration partners and technology providers. This is described in detail, as the ecosystem gets developed and problems in meeting the needs of the internal organization, the major partners, and small-and-coming firms. SAP executives, in this case, must decide if a relatively small startup company to be placed at the highest level of strategic partnership, is usually reserved for very large firms.
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by Marco Iansiti, Karim R. Lakhani Source: Harvard Business School 20 pages. Publication date: April 02, 2009. Prod. #: 609069-PDF-ENG
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