In 2009, Samsung welcomed Professor Bernd Schmitt to recommend the business about how it might change its brand name and attract customers on a psychological level. Samsung was typically well-regarded for its technological ability and constant execution, it had a trustworthiness for doing not have development and imagination.
In this case, students associated with Schmitt on his journey from Seoul to Silicon Valley to Las Vegas as he finds how an advanced brand-new cam may alter customers' perception of the brand name.
Samsung's Next Frontier case study solution
PUBLICATION DATE: March 29, 2010 PRODUCT #: CU40-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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