Chung Yong, president of Samsung's headquarters China (SCH), considering the recent meeting with the director of SCH Marketing is responsible for developing the marketing strategy for the Chinese market. Topic of the meeting was a marketing strategy for a color television, which was chosen as the flagship product for the Chinese market. Samsung had to decide whether to focus on the low or high end segment of the market (or both), and whether to import or produce locally. "Hide
by Paul Beamish, David J. Sharpe, Chang-Bum Choi Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: May 11, 1998. Prod. #: 98G003-PDF-ENG
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