Appropriate to be used in courses on entrepreneurship, operations management, and handling a small business. Due to the price, the CEO of Sammy Snacks is discontented with the suggestion of the board, a sales manager be hired to concentrate full-time on wholesale sales to individual retail stores.
But the board desires tells him if he doesn't desire to hire a full time salesperson, then he should come back with a strategic plan on the best way to grow the business quickly. This case follows OM 1177 (A) and OM 1350 (B) and is followed by OM-1399 (D).
Sammy Snacks (C) case study solution
PUBLICATION DATE: October 05, 2009 PRODUCT #: UV3577-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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