Route 11 Chips, chips regional companies, struggling with having to reduce the number of flavors it markets. Additional flavors added operating costs, but management believes that certain scents are important for the image of the brand Route 11, and that pruning can cause damage to the line brand. Route 11 also took price increases in recent years and the management is interested in finding out if there is more room to raise prices. To analyze these issues in the case, students have access to five years of sales data for the taste and size of the package, and the actual price and margin information (additional table Excel). "Hide
by Ronald T Wilcox, Carlos Michael Santos Source: Darden School of Business 8 pages. Publication Date: August 2, 2011. Prod. #: UV5770-PDF-ENG
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