Rossin Greenberg Seronick & Hill (RGSH), New England advertising agencies, seeks to integrate Microsoft Corporation describes the case of a request for an account, which included the presentation of the "pilot" with reference to the knowledge of plans for a competitor, as a result of hiring two new creative people who worked on the bill Lotus Development Corporation in the other agency. Teaching objectives: 1) to examine how agencies apply for advertising account, 2) to examine how the review of establishment, and 3) to show how aggressive marketing can lead to allegations of misconduct "Hide
. by N. Craig Smith, John A. Quelch Source: Harvard Business School 3 pages. Publication Date: June 30, 1989. Prod. #: 589124-PDF-ENG
Related Case Solutions & Analyses:
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco Systems
Nettwerk: Digital Marketing in the Music Industry
TerraCycle Inc.
New Strategies in Emerging Markets
JBS
Louis Dreyfus Commodities
Score a Tweet and Post a Goal: Social Media Recipes for Sports Stars
Nike Football: World Cup 2010 South Africa, Spanish Version
Social Spending: Managing The Social Media Mix
Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma
