Poses challenges facing the company, which takes an innovative social initiatives, initially in response to threats (land invasion, attack), derived from the poverty of his immediate environment and the highly polarized social and political environment. CA Ron Santa Teresa (karst) is one of Venezuela's oldest family firms. Rum-making is one of the most prominent industry in Venezuela, going back to colonial times. Karst is the fourth-largest producer of rum (1.3 million, eight-liter boxes). The focus is on April 2004, when Alberto C. Vollmer, the newly appointed general manager and son of the largest shareholder, to convince the board of directors of karst strategic implications of their social initiatives. Allows the analysis of evolution of these initiatives and their integration into the company strategy. "Hide
by Rosa Amelia Gonzalez, Patricia Marquez Source: Social Enterprise Knowledge Network 22 pages. Publication Date: July 10, 2005. Prod. #: SKE059-PDF-ENG
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