Rejuvenating Wal-Marts Reputation Harvard Case Solution & Analysis

Wal-Mart, the largest retailer in the world, was named the state as the "Most Admired Companies in America" ​​for 2003 and 2004. However, these and other awards are not reassured chorus of critics, including labor unions, feminists, human rights activists, environmentalists, local businesses and antisprawl activists who denounce all retail giant to business, as a result of the growing negative consumer perception of corporate Citizenship Wal-Mart. Wal-Mart has instituted a comprehensive non-market strategy to address this criticism, using the active combination of social, political and legal strategies for managing contentious environment that could threaten its future growth and financial success. "Hide
by Thomas A. Hemphill Source: Business Horizons 11 pages. Publication Date: January 15, 2005. Prod. #: BH141-PDF-ENG

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