San - Miguel Corporation is one of the oldest and largest companies in the Philippines. In its 100-year history, it has established a clear leadership position in the Philippine beer industry, and made a successful foray into other related and unrelated areas of the product. In the late 2000s, Eduardo Cojuangco, Director General of San Miguel Corporation, which was the largest food and beverage company in South Asia, was in a quandary. Cojuanco wanted to move San Miguel in industries that were a good size and future growth opportunities, to build a leading position in the key industries that would stimulate growth, not only for San Miguel, and the Philippines. At the same time, San Miguel Corporation to change its international expansion plans. Case it is a discussion of the strategy, issue tracking internationalization against domestic product growth is concentrated in the non union companies in the Philippines, such as energy, mining, infrastructure and other public services. "Hide
by Roberto Galang, Andrew Delios Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: September 22, 2009. Prod. #: 909M74-PDF-ENG
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