Reinventing Ericsson Harvard Case Solution & Analysis

Carl-Henric Svanberg, CEO of Swedish telecom infrastructure company Ericsson, to reorganize the company's recovery at the end of 2003 after a severe industry downturn. He is convinced that only a more market-oriented and customer-focused organization can remain competitive in the maturing, high-tech, specialized industry. Presents his project, in which user sales and marketing structure plays a central role. Will his ideas will help the company keep its customers and successfully go for new markets?
To enhance their effectiveness, color cases should be printed in color. "Hide
Narayandas by Das, Daniela Beyersdorfer Source: Harvard Business School 28 pages. Publication Date: June 29, 2007. Prod. #: 507075-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.