Direct sales, defined as sales channel without a fixed retail location, was built on the premise of human use of social networks. This industry is redirected, covering social media, here the challenge is in making the benefits of face-to-face sales, complemented by social media. Consideration Direct News Sales "Global 100 Top Direct Sales" found that Facebook, YouTube, Twitter and are the most widely used social network in the industry. While 76% of direct sellers to use social media for advertising, 55% use it to recruit new distributors and 42% use it for reactive purposes. Consumers are the most popular target for social media, and then the distributors and the community. Social media strategy has evolved as the driver, and will become even more important in the future. Improving customer relationships developed by listening and respond to the problem. transparency created social media to build confidence and ethical organizational culture. Finally, community consumer brands appear that the increase in value of the brand. "Hide
by Linda Ferrell, OC Ferrell Source: Business Horizons 9 pages. Publication Date: May 15, 2012. Prod. #: BH478-PDF-ENG
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