Ready-to-Eat Breakfast Cereal Industry: Coupon Competition and Price Discrimination Harvard Case Solution & Analysis

Describes a simplified economic model that serves as a tool for understanding the use of coupons for price discrimination based on customer loyalty. "Hide
by Peter J. Coughlan Source: Exercises 2 pages. Publication Date: July 20, 2005. Prod. #: 706409-PDF-ENG

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